1. Design
Everything starts in Ōtepoti, Aotearoa. We sketch, test, and refine each piece until the fit, feel, and function are exactly right. Nothing leaves the studio until it does.

2. Specification
We only work with fabrics that earn their place. Each material is chosen for its sustainability, comfort, and durability — built to last, not landfill.

3. Growth
From here, we source premium raw fibres from growers who share our values. Every thread starts with quality and respect for the planet.

4. Creation
Our designs are produced by small, skilled teams who make in limited runs to reduce waste and keep quality tight. No mass production, no shortcuts.

5. Shipping
Once complete, everything ships out from our base in Ōtepoti. From there, it’s yours — ready for wherever life takes it.